Mellow Ice Cream Corp began as an idea developed between friends. The founders were reflecting on the lack of non-pharmaceutical options for those who suffer from debilitating pain, nausea, seizures, and even cancer. They knew that medical marijuana as a treatment option still leaves much to be desired, as smoking is neither a healthy nor a viable option for many people. Edibles, which often taste and smell like cannabis, are not very appetizing and historically have both dosing and potency issues.